Financial Analysis of Blue Scope Steel Company Ltd and One Steel Essay

Financial Analysis of Blue setting mark Company Ltd and One Steel Company Plc - Essay ExampleWe found that, though the two companies are quite profitable, Blue Scope Steel limit is more profitable as we recommend those currently bring ining its stock should hold or buy more. Our recommendation is for our company to invest in this particular company.Globalization, the new information technology, and deregulation of financial markets and the quest for market dominance have eased the provision and search of finance. Today, millions of shares are traded both day on the worlds stock markets. (Penman, 2003). Most often, investors see valuation as the first step toward profound investing. It has been argued (e.g. Penman 2003) that an investor can make informed decisions about where to invest once the value of shares are narrow establish upon the fundamentals. This is so because, without this value investors can either buy high or sell low-toned Investors who trade on these stocks ar e often forced to ask themselves whether they are buying or interchange at the right price. (Penman, 2003).Faced with too much information, Investors at times get confused with no clear indication of what the true prices of stocks should be. (Penman, 2003). Under such circumstances, the investor either make decision based on his or her instinct, such investors according to Penman (2003) are intuitive investors while others who make their decision based on capital market efficiency are referred to as passive investors (Atrill & Elliot2005).Penman, (2003) further argues that in do their decision, passive investors assumed that the market price is a fair price of the shares quoted. These investment mechanisms appear to be very simple, as they do not require much effort. (Penman, 2003 pp 3). How ever that is not the case as neither passive nor intuitive investor turn to be better off in the face of their decision. This is so because these sets of investors can either pay to high or se ll too low (Damodaran, 2002).1.1BlueScope Steel LimitedAccording to the Company 2008 report, BlueScope Steel Limited (BlueScope Steel) is an Australia-based company (Report 2008). The Company is made up of different subsidiaries and is in the main engaged in the manufacture and distribution of flat steel products manufacture and distribution of metallic cover and painted steel products steel building products, and sometimes in the design and manufacture of pre-engineered steel buildings