Direct Marketing in International Markets Assignment - 1

Direct Marketing in International Markets - Assignment ExampleHere the basic characteristics of foreign send off marketing keep back too been discussed which include being flexible, meeting the customer needs, focused concern on greater convenience, also overall increased overall customer benefits (Krafft & Hesse, 2007). Also, the views of the marketing Guru Seth Gobin have also been included on the differences between mass marketing and direct marketing. Here a relieve oneself differentiation brings out one of the basic yet most important points, i.e. mass marketing is exchangeable to a machine gun which reaches a number of customers, however the overall effectiveness is not certain(prenominal) until the end, while direct marketing are similar to hand guns which will result in a definite kill, i.e. conversion (Greenslade, 2009). The common aspect of the two methods is that both are equally tried and time-tested methods that companies adopt (Greenslade, 2009). The paper has also identified that the major issues in the consumer perspective is the lack of privacy and constant, temper direct call marketing. Here it has also been found that several telecom companies have implemented the Do not disturb list to allow customers from getting unwanted calls (Jobber, 2009). Apart from these several laws have also been developed to help customers overcome the issue. Introduction Among the various different means of making contact with customer, direct marketing is one of the direct channels. This paper aims at discussing about direct marketing in an internationalistic sense. The paper will also discuss the characteristics of direct marketing and will include a elaborate comparison of direct marketing and mass marketing approach (Kotler, Kotler on Marketing How to Create, Win, and Dominate Markets , 1999).