Marketing Mix Halal chips

The purpose of this paper is to gifts the results of the ecumenical merchandise placeing analysis of the feasibleness of introduction of halal chips to Indonesian marketplace. The study consists of the overview of the crossroad (using certain elements of the market Mix methodology) and the overview of the target market (a full macro environmental analysis, embrace the s squeeze out of semipolitical, economic, social, and technological founts of the chosen market), followed by a conclusion concerning the rationale behind the introduction of Halal chips in Indonesia.intersection Halal chips merchandise Mix is one of the to the highest floor effective tools to formulate a comprehensive selling strategy. marketing Mix is some times referred to as the 4 Ps, which stands for increase, place, damage, and promotion. Sometimes this list is extended to 7 Ps to include people, process, and sensual evidence however, this paper will focus on the discussion of the traditionalistic model. There ar two basic marketing approaches to evaluating the crossroad carrefour Life steering wheel and Three takes of a return. Product Life Cycle (PLC) model comp ars the existence of the harvest-festival on the market with the biological livelihood cycleAfter a period of nonplusment it is introduced or launched into the market it gains more and more customers as it grows eventually the market stabilizes and the product fuck offs develop then after a period of time the product is overtaken by development and the introduction of superior competitors, it goes into decline and is eventually withdrawn (Marketing Teacher, 2006, The Product Life Cycle (PLC), para.2).Product Life Cycle is viewed as creation comprised of four distinct stages such as introduction, growth, maturity and decline. At the access stage, the pressure for immediate profit is less important than creating the first persuasion about the product. At the Growth stage, many competitors exist on the m arket, thusly companies tend to form strategic alliances, joint ventures, or merge.Profits are growing, and wide-scale advertising is the focus. At the Maturity stage, sales growth is stable, and the companies pay most attention to differentiating their offers and promoting the product through various media. At the Decline stage, the product is either radically transformed or withdrawn from the market.When introducing Halal chips to Indonesian market, it is of paramount importance to choose appropriate strategy at all stage of Product Life Cycle. Immediately after the introduction, it is necessary to develop a positive image of Halal chips. At the Growth stage, it is dictatorial to maintain a competitive advantage over competitors. At the moment, the challenger is not intense, that the situation may change if the introduction of Halal chips proves to be a success. At the Maturity and Decline stages, strategies like repackaging, differentiating (e.g. adding mod flavors), and agg ressive advertising will have to be apply.Another marketing model that can be applied to analyzing Halal chips is the Three Level Model. The Three Levels of a Product model argues that within each product it is possible to distinguish three different levels the core product, the actual product, and the augment product. The core product is the immediate benefit the customer receives from the ownership of a product. The actual product is the tangible, material thing. The augmented product encompasses the added value of the product, i.e. additive services that accompany the product. The examples can include toll-free customer information, adeptness guides, delivery, warranty, and after-sale services (Lilien & Rangaswamy, 2006, p.234).In the gaffe with Halal chips, the level of augmented product is virtually non-existent, therefore, the main focus should be on the levels of core product and actual product. The core product should be larger than the actual, tangible product. throug h with(predicate) advertising and correct positioning, it is necessary to have the customer associate benefits from purchasing Halal chips not only with delicious taste and hunger satisfaction, notwithstanding overly with adherence to tradition or good times dual-lane with friends while eating the chips.Pricing policy is another vital aspect of marketing the Halal chips. There are different pricing strategies, and the industry of each strategy should rely on all other elements of the Marketing Mix. The basic pricing strategies include Premium Pricing, Penetration Pricing, Economy Pricing, expense skim, Psychological Pricing, Product Line Pricing, Optional Product Pricing, Captive Product Pricing, Product Bundle Pricing, Promotional Pricing, Geographical Pricing, and Value Pricing.In the case with Halal chips, Penetration Pricing can be used at the initial stages of the introduction of the product. This strategy implies that the price is artificially lowered with a view to esta blish the company on the market. When Halal chips are set up on the Indonesian market, Price Skimming can be used. It is applied by companies that have a significant competitive advantage. Price Skimming can not be sustained for a long time as new competitors, lured by high revenues, enter the same subdivision of market. At the stages of Maturity and Decline, Economy Pricing might be the most feasible option. Economy Pricing means that it is a low price offered by a company that keeps marketing and manufacturing expenses at a minimum. object Market IndonesiaPresently, Indonesia is a market that offers many lucrative opportunities for doing business in different spheres. However, it is necessary to assess all the possible risks involved, including political, economic, social, and environmental factors. semipoliticalRecently, Indonesia has been showing signs of enhanced political stability. The political climate of the country has become more favorable for further economic and socia l changes. In the theoretical account of Reformasi movement following President Suhartos resignation in 1998, greater democracy was introduced into Indonesian political life. However, problems include pervasive corruption, administrative obstacles to doing business, and the risk of exposure of radical Islamist ideology overtaking the political scene. Terrorism threat overly remains high. Separatism is another risk factor although a political settlement to an armed separatist conflict in Aceh was achieved in 2005, Indonesia a very diverse country where conflicts between different ethnic groups are hard to avoid.EconomicIndonesia was badly hit by the Asian pecuniary Crisis of 1997, therefore the government increased its intervention in economic matter. Nevertheless, Indonesia has a functioning market economy. Furthermore, the government struggles to change the regulatory framework to move in more investment. Major problems include instable legal and judicial system, weak competi tor laws, and lack of internationally acceptable accounting and disclosure standards.SocialIndonesia has a large population, which is supposed to increase in the years to come, given the present annual growth rate of 1.25%. Therefore, the number of potential consumers of Halal chips is goddam to increase, since chips and related snacks are popular among teenagers and youth. In terms of religious affiliations, 86% of Indonesians are Moslem. An interesting trend observed in Indonesia is the gradual Westernization of the troupe coupled with greater observance of religion and traditions. Therefore, there exists a degree of fascination with Western lifestyle (e.g. eating chips), yet there is also an avoidance of conflict between consumerist values and well-entrenched traditions (e.g. chips have to be Halal). proficientFrom the technological perspective, Indonesia is striving to meet all the international standards in this field. Indonesia has been famed for the rapid development of i nfrastructure and modernization of its production facilities. The development of Indonesian technological sphere may leave much to be desired, yet shows clear trends towards substantial improvement.ConclusionThe ledger entry of Halal chips into Indonesian market has high chances of being successful. Given the high percentage of young Muslim population, the target market is large and growing. However, the commercial success of such an entry depends greatly on the carefully chosen marketing and promotional strategy, pricing, and advertising. art object there are some risks involved, mostly of political and economic nature, they can be offset by lucrative business opportunities Indonesian market offers.ReferencesLilien, Gary L., & Arvind Rangaswamy. Marketing Engineering. Ottawa, Canada Trafford Publishing, 2006.Marketing Teacher. The Product Life Cycle (PLC). 2007. November 21, 2007.