The Demographic and Psycho-graphic Market Segmentation

The criteria used to go against the market instalment for R.J. Reynolds Tobacco Co.s new brand of behind called Dakota is mainly that of demographics, and psyhcographics. The fundament market in this case appears to be severely educated, virile white females age 18-20, who enjoy being around their boyfriends and doing whatsoever their boyfriends are doing, for example going to Hot Rod shows, Tractor Pulls, cruising, and going to parties. This target market was most likely selected for two main reasons. The first is because of the massive boodle to be gained from this particular group and the second is because of this groups lack of education and low self-regard.The marketing st castgies used in this condition clearly define demographic and psychographic market segmentation. Demographic segmentation consists of gender, age, income, family size, family look cycle, occupation, and education. The target market in this article consists of females, age 18-20, single, with no muc h education than high school. This matches most of the criteria for demographic segmentation.Psychographic segmentation consists of identifying certain lifestyles ground on the consumers values, activities, interests, opinions, and demographics. This article conveys that these women are Strivers, which means they are incertain of self and need approval from others. This group also seems to be attempt of some type of relief from their current lives (relief seekers). All of this entropy provides an root of this groups values as well its activities and interests. Which makes this targeted group so vulnerable to tobacco plant companies marketing efforts.This market was selected because of its size and give riseth, and also probably because of this groups lack of education. This group of females aged 18-20 are the only group of Americans whose rate of smoking continues to increase. The reason why this groups rate continues to grow is because they in reality dont know better and i f they do they really dont care. This creats a wonderful opportunity for lucrative profits from the tobacco companies.This form of marketing is called concentrated marketing, which focuses on one segment of the market. Marketing companies perform market research by collecting and analyzing data and turning this data into usable information. This Information includes demographics as well as phycographics. These young women already have the desire to consume cigarettes and R.J. Reynolds is making positive(predicate) they consume their particular brand of cigarettes instead of others.