'Marketing Interface with other Functional Areas\r'

'Marketings Relationship with other Functions Functions deep down an governingThe selling position at heart both government does not exist in isolation. Therefore its consequential to see how merchandising connects with and permeates other functions within the arranging…. marketing interacts with research and machinatement, overlapion/operations/logistics, gentlemans gentleman resources, IT and customer serving.Research and liftingResearch and development is the engine within an organization which generates new ideas, innovations and creative new proceedss and advantages. For example booth ph unity/mobile phone manufacturers argon in an industry that is ever changing and developing, and in golf club to survive manufacturers need to continuall(a)y research and develop new softwargon and hardw be to compete in a very busy marketplace. Think virtually cell phones that were nearly three or quad years ago which atomic number 18 now all in all obsolete. The re search and development mold delivers new products and is continually innovating.Innovative products and attend tos usually result from a conscious(p) and purposeful search for innovation opportunities which are open up only within a few situations.Peter Drucker (1999)Research and development should be driven by the marketing concept. The need of consumers or potential consumers should be rally to any new research and development in come in to deliver products that satisfy customer unavoidably (or do of course). The practical research and development is undertaken in rally research facilities belonging to companies, universities and sometimes to countries.Marketers would liaise with researchers and engineers in order to pass for certain that customer needs are represented. Manufacturing growthes themselves could also be researched and developed ground upon some aspects of the marketing mix. For example logistics (place/distri providedion/channel) could be researched in order to deliver products more efficiently and effectively to customers.Production/operations/logisticsAs with research and development, the operations, production and logistics functions within business need to work in cooperation with the marketing part.Operations involve many other activities such as warehousing, packaging and distribution. To an extent, operations also includes production and manufacturing, as well as logistics. Production is where goods and services are generated and made. For example an aircraft is manufactured in a manufactory which is in effect how it is produced i.e. production. Logistics is concerned with getting the product from production or warehousing, to retail or the consumer in the most effective and efficient way. Today logistics would include warehousing, trains, planes and lorries as well as technology utilise for real-time tracking.Obviously marketers need to sell products and services that are currently in stock or slew be made within a bonny time limit. An unworkable scenario for a business is where marketers are attempting to increase sales of a product whereby the product gitnot be supplied. Perhaps there is a storage warehouse full of other products that our marketing campaign is ignoring.Human resourcesHuman vision Management (HRM) is the function within your organization which overlooks recruitment and selection, training, and the professional development of employees. Other related serviceable responsibilities include well-being, employee motivation, health and safety, performance management, and of course the function holds knowledge regarding the legal aspects of human resources.So when you become a marketing manager you would use the HR division to help you recruit a marketing ally for example. They would help you with scoping out the job, a person profile, a job description, and advertising the job. HR would help you to seduce and assess application forms, and result organise the interviews. They whitethorn offer to assist at interview and ordain support you as you make your job offer. You may also use HR to organise an certainty for your new employee. Of course there is the other facial expression of the coin, where HR sometimes has to get tough with underperforming employees. These are the operational roles of HR.Your human resources Department also view a strategic role., human resources sees people as a valuable asset to the organization. they assist with a global attempt to managing people and help to develop a workplace culture and environment which focuses on mission and values.They also stool an important communication theory role, and this is one aspect of their function which is most intimately related to marketing. For example the HR subdivision may run a staff development create mentally which needs a newsletter or a presence on your intranet. This is part of your internal marketing effort.IT (websites, intranets and extranets)As marketers we are concerned with how technology is apply to insure information i.e. how we get information, how we process it, how we store the information, and past how we disseminate it again by voice, image or graphics. Obviously this is a huge theatre but for our part we need to recognise the importance of websites, intranets and extranets to the marketer.A website is an electronic object which is placed onto the Internet. Often websites are used by businesses for a number of reasons such as to provide information to customers. So customers can interact with the product, customers can buy a product, more importantly customers begin to build a long-term descent with the marketing company. Information Technology underpins and supports the basis of node Relationship Management (CRM),An intranet is an internal website. An intranet is an IT supported process which supplies up-to-date information to employees of the business and other learn stakeholders. For example European train operators use an intranet to fall out up-to-date information about trains to people on the ground supporting customers. An extranet is an internal website which is extended out-of-door the organization, but it is not a public website. An extranet takes one stage further and provides information directly to customers/distributors/clients. Customers are able to break dance availability of stock and could check purchase prices for a particular product. For example a car supermarket could check availability of cars from a wholesaler.Customer service trainingCustomer service provision is very much incorporated into marketing., customer service takes the needs of the customer as the central driver. customer service function revolves around a series of activities which are designed to avail the exchange process by making sure that customers are satisfied.Today customer service provision can be located in a central office or actually in the field where the product is consumed. For example you ma y call a software manufacturer for some advice and assistance. You may have a billing enquiry. You ability even paying attention to cancel a contract or make changes to it. The customer service provision might be automated, it could be done solely online, or you might speak to a real person oddly if you have a complex or practiced need.Customer service is supported by IT to make the process of customer support more efficient and effective, and to sequester and process data on particular activities. So the marketer needs to make sure that he or she is working with the customer service provision since it is a vital customer interface. The customer service provision may also provide flying and timely information about new or developing customer needs. For example if you have a promotion which has just been launched you can use thebcustomer service functions to help you check for early signs of success.Finance sectionThe marketing subdivision will need to work closely with the pay department to visualize that: There is an adequate cipher to meet the needs for research, promotion and distribution. The finance department has a whole organisation brief to ensure that all the business operates within its financial capabilities. They will want all departments to work within their allocated budgets.Like all departments, marketing may wish to overspend if productive marketing opportunities emerge over the year. The marketing department is likely to concentrate on sales raft and building market share, while the finance department may be more focused on cash flow, covering costs and paying abide investment as quickly as possible. The Marketing-Finance approach has been helpful to understand better the impact of the crisis on firms and at the same time provide tools for firms to serve to the crisis so that firms can turn it (at macro level) into an chance for the firm to create value.\r\n'