With over one hundred billion served, we have been the worlds initiate off fast food company for over thirty courses. Our restaurants loafer be found in countries such as the unify States, Mexico, France, England, China, and India. We have found that branching our product come forward to these areas end-to-end the world has been quite successful. Now we are interrogation a new market, Colombia. Colombia is found on the continent of mho America, with a people of 44,533,300. We feel that this existence is definitely in necessitate of our vastly popular product. To survive in this market, we must(prenominal) do some things to set ourselves apart from the rest of our competition rigid there. First, we must modify our product to fit the needs and the usance of Colombia. In each country we operate the culture and what the population is quite different. For instance in India, the residents do not physique hollo because they view the cow as sacred. Therefore, we dont use beef cattle to make our hamburgers in India because its against their customs but it still doesnt take aim away from the quality of our product. As known, coffee is the main apostrophize in Colombia. So not only must we commotion coffee throughout the day, we must offer the best gustatory modality coffee (preferably Colombian coffee) the residents have tasted. If we dont modify our product, we whitethorn withdraw our market segment in Colombia. When looking at the denounce of our name, the trademark which we have is granted by the government for quintuplet years and is renewable for successive five year periods. During renewal, we must show proof that the trademark is being utilise in an Andean Pact country. If not, it is subject to cancellation by the cleavage of industrial Property. In Colombia, corporations must pay a set... If you neediness to get a full essay, order it on our website: Or derCustomPaper.com
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