Outline and explain the marketing research process and explain why it is important to conduct marketing research and also give its limitations.

Marketing seek is the planned and systematic gathering and chomp of entropy and the analysis of information relating to all aspects of marketing and the lowest usage of goods or services -Leader & Krystis. Sometimes a go with whitethorn want information ab off its customers, and so forget carry verboten search. The marketing surround is constantly ever-changing and as marketers we need to monitor these changes finished research. The research is non used to make decisions simply to get over the risk of qualification a wrong decision. For example scoopful Factor may decide to change the shade of its flushed lipstick by and by seeing that people dont spoil it as much as the red lipstick of Revlon, but unless they do marketing research they do not restrict up whether this is because of the shade of the lipstick of every other reason. This would not only be an expensive misplay but they may also lose some of their catamenia customers who do not like the new c hange. How can we know what it is that our customers want or need without asking them? Without research we exit reduce our decisions to crack work. The objectives of marketing research are exploratory, descriptive and casual. Exploratory research starts by collecting information that may assist in helping to define a occupation an suggest a supposition for it.

For example: the manufacturer of short Butterly may circular a decline in gross sales and the manager mar talk to wholesalers, retailers or sales representatives to look for and give away possible problems. Descriptive research is used to ...describe marketing problems, situations or markets such as the! market potential for a harvesting or the demographics and attitudes of consumers - Armstrong. The objective of causal research is to identify the theory of cause and effect relationship. The first step in carrying out marketing research... If you want to get a full essay, tendency it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper